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Case studies

Practical experiences with forecasting

We shall try in our paper to give you our impressions and experiences on "Foresight" in the sense of forecast and "Hindsight" in the sense of using it for further solutions to problems with regard to market research in the pharmaceutical field.

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Friedhelm Brüdgam, Gerhard Studynka
March 1, 1977
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Citation

Brüdgam and Studynka (1977a, March 01). Practical experiences with forecasting. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/practical-experiences-with-forecasting


Research papers

European trends and the future of the pharmaceutical industry

Some observers have hypothesised that the future growth of the drug industry will be poor; that the drug industry will become the chemical industry of the 1950s ; that the Golden Age is over. We agree that the Golden Age is over, but believe,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Samuel D. Isaly
March 1, 1977
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Citation

Isaly, S. D. (1977a, March 01). European trends and the future of the pharmaceutical industry. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/european-trends-and-the-future-of-the-pharmaceutical-industry


Research papers

How the industry forecasts

This paper describes the results of a survey of Pharmaceutical Companies that was conducted to investigate current procedures for 'long range' product and market forecasts. The survey was conducted by means of postal questionnaires that were kindly...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: John S. Burton
March 1, 1977
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Citation

Burton, J. S. (1977a, March 01). How the industry forecasts. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/how-the-industry-forecasts


Research papers

Medical information

Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: O. H. Nowotny
March 1, 1977
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Citation

Nowotny, O. H. (1977a, March 01). Medical information. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/medical-information


Research papers

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: David J. Kreling
March 1, 1977
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Citation

Kreling, D. J. (1977a, March 01). Should we trust the oracle?. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/should-we-trust-the-oracle-


Research papers

Can you forecast the effectiveness of a promotional campaign?

I would like to spend a few minutes looking at what is meant by predicting the effectiveness of a promotional campaign. Second I would like to talk about some of the efforts that have been made in the field, and related areas, passing a few comments....

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Philip J. Brown
March 1, 1977
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Citation

Brown, P. J. (1977a, March 01). Can you forecast the effectiveness of a promotional campaign? . ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/can-you-forecast-the-effectiveness-of-a-promotional-campaign-


Research papers

Why, when and how cross-cultural behaviour studies

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international...

Catalogue: Seminar 1976: International Market Research
Author: Mary Zeldenrust-Noordanus
Company: IPM Research & Advies
April 1, 1976
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Citation

Zeldenrust-Noordanus, M. (1976a, April 01). Why, when and how cross-cultural behaviour studies. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/why-when-and-how-cross-cultural-behaviour-studies


Research papers

A first step across the border

The areas which are to be investigated in this paper are: - confrontation with parts of the medium; - the page-confrontation; - the editorial page-confrontation; - the advertising page-confrontation; - the confrontation with both editorial and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jan D. Noordhoff
March 1, 1976
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Citation

Noordhoff, J. D. (1976a, March 01). A first step across the border. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/a-first-step-across-the-border


Research reports

Future prospect for automatic beverage vending

Since the peak of 1973, there has been a decline in the rateof installation of beverage vending machines in the U.K.Growth in the U.K. economy will be depressed during theforeseeable future, and with levels of investment runningat a low ebb, vending...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 8, 1975
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Citation

, C. (1975a, August 08). Future prospect for automatic beverage vending. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/future-prospect-for-automatic-beverage-vending